We had lot's of fun creating a geeky challenge to communicate Intel processors speed and a F1 quiz sponsored by the brand. Innovating might mean using the latest technology before everyone else.

But it can also mean using old technology in an entirely new way, from an entirely different perspective. And thus taking everyone by surprise.


Overview: Judges, please start here.

Our pride and joy: in one month, the video was watched by over 560,000 people (YouTube + Website versions), becoming an instant Youtube hit, and being published on more than 180 weblogs in several countries.
Click and see the only
successful attempt.
Judges, please quick-synch your machines
for a full judging experience.
It's extremely
gratifying to see the
kids buying time on several machines
just to duplicate the experience of your brand.
See a few examples of the repercussion generated by the action